14 Mar 2022

RFP for an Outreach Campaign Consultant or Firm

The Pacific Library Partnership (PLP) is issuing a Request for Proposal (RFP) for an Outreach Campaign to Promote Statewide Digital Workforce Resources of the California State Library. The purpose of the Request for Proposal is to hire a Consultant or Firm to conduct an Outreach Campaign to support services of the California State Library.

The RFP closes at 4 p.m. on Thursday, April 14.


Below are the answers to questions submitted to this RFP.

  1. Are there prioritized regions that work should be focused on?

 Answer: No, there are not prioritized regions to be focused on.

  1. Is the timeline moveable? Specifically, the planning process and the active campaign dates

Answer: The timeline is slightly flexible. Due to federal parameters around the ARPA monies that are funding this project, all activities and expenditures must be complete by September 30. This includes the planning, active campaign, and reporting. Within this, exact dates may be amenable to change.

  1. Localization requires research and talking to people in the prioritized regions. What are your expectations of research?

Answer: The California State Library will provide the Consultant with information on all California public library jurisdictions. This includes the library jurisdiction’s number of adult cardholders, service population, California Poverty Measure, most recent unemployment rate, and demographics. There are no additional expectations of research given the breadth and timeline.

  1. How does PLP and CAreer Pathways want to be represented in the creative and messaging?

Answer:  CAreer Pathways is the umbrella project for the ARPA-funded platforms and should be a main feature within the creative and messaging. PLP does not have a requirement for being represented. The California State Library should be represented, as well as the IMLS attribution noted in the RFP:   “This project was supported in whole or in part by the U.S. Institute of Museum and Library Services under the provisions of the American Rescue Plan Act, administered in California by the State Librarian.”

  1. What are your expectations of cost of translation services and use of subcontractors/vendors?

Answer: There is no expectation of cost of translation services and use of subcontractors/vendors. A cohesive proposal with justified costs at any level will be considered.

  1. Is there a statewide metric for success? How do you know the campaign is successful at the organizational level?

Answer: There is not a singular statewide metric for success, per se. But the California State Library has current base-level usage statistics for all platforms, learner impact survey, and library staff perception survey. The Consultant is expected to work with the State Library to collectively identify and provide recommendations on the measurable goals and objectives of the Statewide Outreach Strategy. Note the Expected Outcomes in the RFP.

  1. How are you measuring traffic to the initiative I.e. does the landing page allow for tracking?

Answer: Each platform has overall usage statistics as well as the California State Library’s webpage having Google Analytics.

  1. How do libraries measure their own success?

Answer: Each platform has individual library jurisdiction usage statistics.